Meta Policy

Privacy Policy for Data Collected via Meta Platforms

Torn Marketing Pty Ltd ABN 20 625 493 665 (“Torn”, “we”, “us”, “our”) values the privacy of our users, clients, and visitors. We are committed to handling all personal information in compliance with Australian privacy laws and Meta’s data handling policies. This policy describes how we collect, use, store, and share “Platform Data” received from Meta.

What is Platform Data?

“Platform Data” includes information received directly from Meta’s systems and services, such as:

Meta user IDs

Email addresses

Profile pictures

API user access tokens and app secrets

We handle Platform Data solely for the purposes outlined in this policy and only as allowed by Meta’s terms and our own privacy practices.

How We Use Platform Data

Torn collects and uses Platform Data in order to:

Provide analytics, insights, and advertising services to our clients

Help our clients optimise their campaigns and marketing strategies

Analyse and report on campaign performance, budgeting, and user engagement

Facilitate secure and efficient data management within our business systems

Platform Data is used exclusively to fulfil these agency functions and is not shared with third parties except as disclosed in this policy.

Data Processors and Service Providers

To provide the best service to our clients, we may use specific data processors or service providers to assist in managing and storing Platform Data. This includes:

Data Integration Services: We use services such as Airbyte to synchronise data between Meta and our secure databases.

Database Management: We store Platform Data securely in databases for streamlined access and analysis.

Internal Data Handling: Access to Platform Data within our company is restricted to authorised personnel responsible for client support, campaign management, and analytics.

Each service provider that assists us is required to adhere to strict confidentiality and data handling standards in compliance with Meta’s data privacy guidelines.

 

Data Retention and Deletion

Platform Data is retained only as long as necessary to achieve the purposes described in this policy. Once Platform Data is no longer needed, we take steps to securely delete or anonymize it in compliance with Meta’s data retention policies.

Transparency and User Rights

Individuals whose personal data is collected through Meta’s systems can request access to, or the correction of, their data by contacting us at [email protected]. We also provide clear options for users to opt out of direct marketing communications in line with Meta’s transparency guidelines.

Cross-Border Data Transfers

Currently, we do not transfer Platform Data to parties located outside Australia. If this policy changes, we will update our practices to comply with all relevant cross-border data transfer requirements, including those stipulated by Meta’s privacy policies.

Security Measures

To protect Platform Data, we use encryption, firewall protection, and strict access control measures within our systems. All data processing and handling is conducted in compliance with industry standards and Meta’s requirements.

Policy Changes

We may update this section of our privacy policy as our data practices evolve. Any significant updates will be posted on our website, and the date of the most recent update will be displayed prominently.

Contact Us

For any questions or concerns regarding how we handle Platform Data from Meta, please contact our Privacy Officer at:

Mail: Privacy Officer, Torn Marketing Pty Ltd, Level 18, 1 Nicholson Street, East Melbourne, VIC 3002

Email: [email protected]