Case Study: E-Commerce SEO

The Client

An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it.

The Challenges

  • This E-commerce store SEO client was just starting out in a niche market
  • There was fierce competition from the bigger brands
  • The client did not have much room for the content
  • 90% of the marketing budget was going into the PPC and Facebook ads
  • Organic traffic was less than 20 sessions per day on average

The Process

  • We did a complete audit of the site and a competitor analysis
  • Based on the data we created a detailed plan to follow
  • All the technical issues were resolved in the first phase
  • We started creating content around the specific keywords
  • We focused more on long-tail keywords rather than more generic keywords
  • This approach helped us compete with the bigger competitors
  • We added regular, high-quality backlinks for the site
  • AMP – assisted their development team in creating accelerated mobile pages

The Results

  • The organic traffic increased by 93% in 9 months
  • The revenue increased by 69%
  • Search engine rankings improved every month compared to bigger competitors
  • Domain authority and page authority increased significantly
  • In a matter of 6 months we started earning natural backlinks for the site
  • We created and indexed hundreds of new pages for the site

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