Case Study: Black Friday-Cyber Monday Success Story

The Client

A Black Friday-Cyber Monday Success Story – Before we started handling the advertising efforts of a Fitness Store, they were struggling hard to maintain break-even. Learn how we took over the account and turned it into a money-making machine.

The Challenge

To get 2X ROAS using Facebook Ads.

The Process

To get the results we desired, we:

  • Identified the core problem: the ad spend was not being used properly. Instead, the store was spending most of the ad spend on traffic campaigns.
  • Turned off all irrelevant campaigns.
  • Launched a “Conversion” campaign, considering that the primary goal was increased sales.
  • Started RFT testing to get winning assets quickly.
  • Designed dynamic ads with engaging graphics and minimal, client-centric copy addressing the pain points of the brand’s customers.
  • Rigorously tested multiple combinations of ad copy and creatives.

The Results

From Nov 15th, 2020 to Dec 15th, 2020:

  • The brand achieved sales of $850,000+ on a Facebook ad spend of $15,000.
  • The average ROAS achieved was 5X+.
  • 1,126,882 products were sold.

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